Live event blogging is considered one of the best techniques for engaging online audiences and creating interest within an event among the online community. If you’re hosting an event in the coming months, you may be considering an event blogging strategy to market your organization and its keynote speakers.
In this article, we’ll present a quick and easy-to-follow guide to event blogging, what it involves, and how to decide whether event blogging is a good fit for your upcoming event.
What is Event Blogging?
Similar to live tweeting, event blogging is the process of cataloging your event as it happens. Typically, it involves a person providing written insight into the activities taking place during the event, or it can be an event summary containing the minutes of a critical discussion. The process brings online audiences closer to the event action and drives interest from a broad audience.
What Are the Benefits of Event Blogging?
The event blogging process holds many advantages for those looking to enhance interest in their event. It gives an immediate insight into the event activities for those unable to attend. For a growing organization, the process can help boost online audience figures and help drive interest in their brand from a large subsection of the marketplace both during and after the event.
Additionally, a live blog of the event creates an archive of the activities for the future. It ensures that your brand is associated with the event’s content for the long-term, providing a reference for the event for interested online viewers to review in the future. But to make sure that event blogging is right for your upcoming event, there are several elements to consider.
Does the Event Hold Significant Interest?
The first element to consider is whether the event itself holds enough interest to potential online audiences. The event should hold outside value beyond its initial value to the company, and there should be a hook to entice the reader to read the event blog. For example, the event might include an announcement of a new and exciting product, a popular and exciting speaker might present on an insightful idea that would be ideal for sharing on social media, or your company might introduce a new member of the company team.
Even if your event has a smaller following and less interest, event blogging may still be a strategic move for your event planning and management team. However, this strategy is for the long term, in that it gives future registrants an idea of what might happen in next year’s event.
There Should Be Resources Placed into the Live Blogging Process
If a company is unable to place expert writing resources behind the live blogging process, then it’s unlikely that the blog posts will hold any value within the industry. In fact, the company could do more damage to its brand by hosting a poorly planned and badly written live blog of the event. Due to these reasons, You should only host a live blog if you’re sure your content marketing team or copywriting team is ready to take on the challenge.
By committing to the event blogging process, you can ensure your company achieves lasting promotional value from your event blog. To learn more about event blogging and its advantages within the online marketplace, download our latest feature “Six Ways to Double Speaker Value.”
If you have any questions about live blogging, be sure to contact us to get the answers you need!