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A Professional Speakers Agency is the Key to your Event Success

Posted by WWSG Staff on Nov 26, 2019 9:15:00 AM

A Professional Speakers Agency is the Key to your Event Success

The behind-the-scenes logistics to make an event successful are always too numerous to list, but some of the key success drivers are selecting the right venue and high profile motivational keynote/panelist speakers for achieving your organization’s goals.

Art Mollenhauer, CEO of Big Brothers Big Sisters of Metropolitan, Chicago shared what he thought was a unique challenge. The marketplace in the Chicago area is saturated with Gala and Speaker events yet his Board and Donor network had lined up potentially 150 C-Level Executives if the right speaker could be selected to draw that VIP crowd. Mollenhauer shared with us “a key ingredient for success is the selection of the right Speakers Agency who will invest the time and innovation to make this work.” This particular event, the Northwestern University Kellogg School of Management in downtown Chicago was chosen, to provide easy access and an intimate setting for networking. A high-profile speaker known for speaking selectively was targeted to create implicit value – and Henry Paulson was featured for this year’s event. The result, a huge draw of a C-level audience attendees, a transfer of vast amounts of high level thought leadership from the Finance Speaker, tremendous networking opportunity for the guests, and an extremely high ROI for all participants made this event a huge success.

An event like the above is an example of a function that is viewed by many organizations to be the equivalent of their “Super Bowl,” investing a tremendous amount of time, energy and resources towards making a particular event a great triumph. Very important to remember that as a great strategic partner, the professional speaker agency can help you achieve perfect execution and the right strategy to achieve that high level of success. It sounds simple yet there are hundreds of small details that can often derail an event. We often say “Get the ‘Big Picture’ items right and the small details will more easily fall in-line.” That means getting the strategy, venue, date and speaker right are a solid beginning. But here’s something we’re hearing increasingly more often, it is often the “non-traditional sessions” that can also generate high return on investment. A prime example is a large, global financial group shared that the speaker we selected was perfect and yielded huge returns through the traditional audience event they did. But they shared the private (ten top customers) roundtable discussion we orchestrated was worth 3-5x what they paid for the speech. A top-notch agency is going to know how to create a “win-win” situation that keeps yielding results year-round. A professional Speaker Agency booking hundreds of worldwide events each year will just intuitively see these types of opportunities for their clients.

Often times a speaker of high notoriety will fill audience seats to capacity and an entertainer or celebrity can assist to fuel marketing and fundraising year-round. The right speaker can also lift the client’s brand and its awareness by associating that great speaker to your organization, institution or cause. There are many paths to consider when creating a successful event and no one path is going to work for all organizations. This is not the time to take unwanted chances, partnering with professionals who know the world of professional speaking can help to guide you to event success.

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Topics: speaker bureau, event planner tips, Event Planning, Henry M. Paulson, Jr., Finance Keynote Speakers, Hank Paulson, Finance Speakers, Speaker Strategy

Three C's to Consider when Hiring a Speaker

Posted by WWSG Staff on Oct 22, 2019 9:17:00 AM

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Topics: event planner tips, public speaking, Thought Leaders, How to Hire a Keynote Speaker, Tips for Keynote Speakers, Event Planning

Speaker Event Planning Checklist

Posted by WWSG Staff on Apr 1, 2019 10:27:45 AM

hiring a speaker event planning checklist

Planning a conference or a speaker event can be a challenge, but with the correct and prepared planning, it can create a once in a lifetime experience. When engaging and hiring a speaker for your event, a lot more goes into the process beyond getting the speaker to confirm. Months and months of planning are required to create a stellar and unforgettable event.

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Topics: how to hire keynote speaker, event planner tips, speakers’ bureau

The Secrets of Event Planning from One of WWSG's Experts

Posted by WWSG Staff on Jun 13, 2018 5:55:33 PM

Meeting and event coordinators are vital players across every industry. They are expert planners and communicators, and ultimately responsible for creating experiences that bring every team’s vision to life.

One of WWSG’s experts, Carleigh Blewett, answered some questions about her past and present experiences as an Event Planner across different industries.

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Topics: event planner tips

The Difference Between Keynote & Plenary Speakers

Posted by WWSG Staff on Jan 18, 2018 3:49:52 PM

Plenary Speaker or Keynote Speaker?

Meetings are as diverse in their purpose and structure as the speakers who are on the platform at these meetings. They can be international, national, or regional. They can be internal meetings, external meetings, sales meetings, client conferences, annual conferences or leadership retreats.

Once you have determined the purpose, theme, and structure of your meeting, then comes selecting and hiring the perfect speakers for your event.

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Topics: speaker bureau, event planner tips

Event Security & Safety: Everything You Need to Know

Posted by WWSG Staff on Oct 18, 2017 3:08:00 PM

Event Security & Safety

After events involving dangerous and fatal situations, security and safety are at the forefront when planning a major event. One of your most important roles in event management is to ensure that all people are safe at your event. The well-being and ensuring the safety of both your keynote speaker and conference attendees is of the upmost importance.

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Topics: event planner tips

Risk Management: How the WWSG Events Team Handles Issues and Obstacles

Posted by WWSG Staff on Jul 27, 2017 9:16:02 AM

Risk Management With Speaker Events

Here at Worldwide Speakers Group, we pride ourselves in the service we provide to both our speakers and our clients. Part of this includes our end-to-end event planning, which incorporates event strategy, travel logistics, itineraries, and so much more. We all know that in life, things don't always go according to plan. The same holds true for planning speaker events. 

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Topics: event planner tips

12 Step Conference Planning Checklist

Posted by WWSG Staff on Jun 20, 2017 12:18:33 PM

Conference Planning Checklist

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln

You are reading this because you have been asked to create 'an experience'. Planning a conference can be a challenge, but it’s also a co-creation -- some would say it’s a collaborative work of art. Like a film director or curator it's your job to create the proper canvas for the top speakers and workshop leaders you want to showcase. It takes months and months of planning to do this well.

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Topics: event planner tips

Event Planning: How to Promote Your Next Speaker Engagement

Posted by WWSG Staff on Dec 14, 2016 11:45:39 AM

Planning the Promotion for your Upcoming Event.png

To attract your target audience to an event, promotion is a vital consideration. Your keynote speaker will bring people to your event, but you can attract a lot more people through a promotion strategy. Event planners can use various promotion methods such as email, social media, and blogging to ensure the right type of person attends your company’s events.

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Topics: event planner tips

Event Blogging - Is It The Right Option For Your Upcoming Event?

Posted by WWSG Staff on May 31, 2016 5:19:34 PM

IS LIVE BLOGGING RIGHT FOR ME?

Live event blogging is considered one of the best techniques for engaging online audiences and creating interest within an event among the online community. If you’re hosting an event in the coming months, you may be considering an event blogging strategy to market your organization and its keynote speakers.

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Topics: event planner tips

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