Selecting a keynote speaker is one of the most critical aspects of planning a meeting. Certainly, it’s fundamental to book the venue, schedule the sessions, plan the catering and think through the agenda, yet from the perspective of the attendee, the power of a keynote sets the tone for the entire event.
There are many ways to select a speaker and many categories of speakers from which to choose. For example, you can have a business keynote speaker who is a sports celebrity who focuses on motivation and the importance of training. Or you could have a newscaster who discusses the tenacity needed to get the scoop under pressure and relates that to sales motivation, organizational inspiration or team performance.
The trick to having the best keynote speaker is to take a comprehensive approach to your event and examine all the factors that will create a successful meeting. Here are the 5 steps to setting an effective tone with a speaker’s keynote:
